I read this article in Esquire after the 2004 Summer Olympics. In true Chuck Klosterman style, it took a facet of pop culture and made me look at it in a new way and laugh at the same time. With the Winter Games at our doorstep, I thought this was a fitting read.
This is when I realized that the Olympics are designed for people who want to care about something without considering why.
(Hopefully the link brings you there without needing a subscription)