When I first heard about the concept, I thought it was neat, but when I came across this picture today, I was sold, so I thought I'd share it with you. The artist uses this concept within his ad firm as well. The work is understated and interesting. In a world where advertizing has reached a saturation point, it's refreshing to see work which contributes to the public space instead of taking away from it.
On a simliar note, Banksy has been busy as of late. (See related post)
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